Bye-Bye Back East Blonde


Wait, don’t leave! You’re totally in the right place.

Name Change

East &

I’ve talked about changing my blog name and re-branding for what feels like forever. So I finally did it. And here we are!


East &. The new blog name. I know what you’re thinking, East & What, Nadine? The & needs to be followed by something! Or does it?

As I started brainstorming new blog names, I knew I wanted to keep some element the same. I really like the word East because it’s a nod to where I live but it is also something I wanted for so long. Before I left California, I dreamed of building my life on the east coast. When I packed up everything I owned into the trunk of my car, I had no plan. It was just East &….well, everything. And it has been everything.

I could have named this blog East & Life, East & Archie (you guys, it was so tempting), East & Now What, East &…Everything. The more I said it, the more it was just East &. It’s everything that happened after I came East. I swear, it sounds weird and funny the first 10 times you say it but after that, it grows on you.

In other news, I CAN DYE MY HAIR ANY COLOR NOW! I won’t. But I totally could.

Who Did All This

What would I do without the beautiful and talented Lisette? Lisette from Northern Belle Diaries and High Note Designs has been my WordPress guru since she transferred me from Blogger to WordPress last October (she has two packages to help you make the move, if you’re considering it). Since then, we’ve talked almost every day and she has truly become one of my closest friends.

Lisette designed and developed this beautiful WordPress blog. It’s responsive (i.e. it will still look pretty on your phone) and uses the Genesis framework (<- both things I would not know without Lisette in my life). She’s a talented coder and see that pretty “East” in the logo? That’s her handwriting. This whole process has been so much fun and it’s been amazing to do it with one of my closest friends.

Thank you, Lisette!

social media

Here are links to my social media accounts. If you followed me before, you still do. If you didn’t, how ’bout you do that now?

Twitter – @eastandblog (Pick this one! It’s my favorite!)

Instagram – @eastandblog

Pinterest – East&

Facebook – Meh. Facebook is a work in progress cause they’re real picky about pages and it takes 14 days to process. You can still find me here.

what now

Well, not much. After this post, we’ll be back to our regularly scheduled programming. Does a rebrand technically mean you’ll be writing about different stuff? Yes? Oh, well it’s not that. I’ll still be rambling about the same stuff and making nonsense lists and posting too many pictures of Archie. I promise.

Now that we’ve got that settled, want to help me get the word out?

[Tweet “Back East Blonde has a new name and a new design – check it out:”]

Thanks for sticking with me. You guys are the best.

  • I am SO HAPPY this has finally come to fruition and I don’t have to keep it a secret anymore!

    It has been so exciting to work with you on this project! I have loved getting to know you all this time (year? It feels like forever!). So happy to call you one of my closest friends!

    Now let’s pop the champagne and celebrate!

    • I love it – kudos to you Lisette – it’s clean and gorgeous!

    • Woot woot! Still so excited every time I see this spiffy new setup.

  • I love the new blog name!! You’re right that it takes a few times saying the name to get used to it, but I love the possibilities of what comes after the and!

    • Yeah, it definitely sounds weird the first couple times but everyone I tested it on liked it after saying it for a while. Plus, I couldn’t think of anything better!

  • I love it!!!! The name, the design, everything! And haha I always think, what if I dyed my hair darker? My blog name would be so weird! And Lisette is the best! She did a great job.

    • Exactly! I don’t think I’ll ever dye my hair darker (red, maybe?) but still, I knew my blog name wouldn’t make sense if I did.

  • I love the new name. I recently went through a rebrand as well. it feels so good.

    • Thank you! Cheers to rebranding!

  • OOOH love it! Beautiful site!

    • Thank you! All credit for the site goes to Lisette. She’s a talented lady!

  • kim

    awesome! love the new name and love the look! & lol … 2 minutes later i finally understand the “i can dye my hair any color now!”

    glad you are so happy too!

    • LOL. Yup, any color hair for me now! Although I’m almost positive I’ll stay blonde for a long long time.

  • I LOVE the new name and I will probably just call it “east & Archie” but I love everything about this. Changing names terrifies me, but it’s something I will probably do eventually. Congrats to you!!

    • Please do 🙂 In my head it’s basically East & Archie.

  • Beautiful site! I’m loving the black with pink. Lisette did a amazing job!! Glad you decided to make the change you wanted to do for so long. Bet it feels good!

    • We tried a ton of different colors but when I really thought, what colors are my favorite? I realized I wear a whole lot of black, pink, grey, and white. So here we are!

  • LOVE the new design and especially love the story behind the name! I love hearing why people choose their blog names!

    • Thank you! I was iffy on the name for a while but I’m so glad I just took the plunge.

  • I love it! I think it’s important to change things up when it’s time for that. I was forced by the universe to change my blog up when I clicked the wrong button and didn’t back it all up. But I’m excited for the future!


    • Oh no! Are you sure it can’t be recovered? Lisette knows a lot about this type of stuff so reach out to her if you want to see if there is more you can do to bring it back.

  • Aw, I love it! And I’m loving the design. Great job! 🙂

    • Thank you! All design credit to Lisette from High Note Designs. She’s incredibly talented.

  • Woot woot. I really love your side bar picture.

    • Aw thank you. N is a decent photographer when I set everything up for him.

  • Love the new look and the new name! Very chic!

    • Thank you! I’m happy I decided to finally take the plunge.

  • I absolutely LOVE the new name and design…Lisette did a freaking amazing job!! Congrats on the change…it is SO fun and fresh!! 🙂

    • Thank you! I was hesitant but I tested the new name on my friends and family and most of them thought it sounded weird at first and then really liked it. It grows on you!

  • Wait, how perfect and gorgeous is everything? I’m in love with the header and the pretty elements and the new name!!

    • I’m really in to black so I wanted something a little different. Lisette did a beautiful job!

  • Oh man, I just did this, too!!! It really was fun. Slightly nerve-wracking and stressful, but so fun. I’m so happy to have a new blog name that feels like it fits.

    And I really dig “East &.” It’s spunky. And just different enough that it made me pause and think about it. So glad to follow along on the journey!

    • I really love your blog name. It’s a good feeling to feel like your internet space is really “you” isn’t it?

  • I love the new design and the name! Looks great!

  • I love it!!! It turned out beautifully. Well done, ladies!

    • Thank you. It was so fun to work with Lisette to figure all this out. She’s so talented.

  • Wow I love it!! Great name. It’s always fun to go through a rebrand. It’s like a fresh start!

    • You just did a rebrand not too long ago too. It’s a crazy process, right? But it’s been really fun.

  • I love it! And Lisette did a fabulous job, as she usually does. 🙂

    • She really does. What would I do without her?

  • So exciting! I love it!

    • Thank you! I still show up here and I’m like, wait, I’m in the wrong place. lol

  • sarahbeth

    i really, really, really love the new name!

    • Thank you! I was so nervous people wouldn’t “get it” or would think it was stupid. I did test it on a bunch of people first and they all said it grew on them once they said it a few times.

  • Your new logo (would you call it a logo?) is adorable! I love the simple white, black and pink scheme.

    • Thank you! I’ve had a very simple design for a while now but I’m actually really a pink girl in real life.

  • Your blog looks great! And I really like the name too!

    • Thank you! I’m glad people seem to like the name. I was pretty nervous about it.

  • I love the new design and the name change – today I actually talked about how I came up with mine!

    • Well it was perfect timing then. So glad you like it!

  • The rebrand looks amazing! You look gorgeous in your new main photo, the short waved hair really suits you 🙂

    • Thank you! It’s funny because I’m really getting sick of the short hair. It is actually harder to curl short than it was long and it takes longer to do. Some days I just want to be lazy and put it in a braid but I can’t.

  • SICK new design! Love it! East & kind of sounds like something we say here on Long Island. The Hamptons and all the wineries and farms are out at the eastern end of the island, so a lot of people will say they’re “going out east,” or the whole area is just referred to as The East End.

    Very excited for you. Looks good!

  • I love the new blog name!!! 🙂

  • It truly looks great! And i am loving the name, even if it isn’t Nadine in between 🙂 I totally get it. I love it. Congrats!

  • Yay for re-branding! Looks awesome, love the same. Just wanted to say the light pink of the links is little hard to read, it’s pretty light. It could just be me and my screen so don’t take my word for it! But just thought I’d tell you 🙂

  • Love the redesign and name change (especially your new logo)! Is WordPress really worth the switch?

    • Thanks Julie! I. Love. WordPress. I switched in May/June of last year and never looked back!

  • Wait….this is awesome. I LOVE THIS! Good for you for following your gut and going through the rebrand. I love your thought process behind the name. I hope that you feel free to be whatever you want here in this space!

    I’m in the middle of a rebrand right now, and this just got me even more excited!!

  • Woohoo! I love it! The name, the design, everything! Congrats!

  • I love it!! It looks great! Very fresh:)

  • I love your new blog name. The concept of east & (everything) is wonderful!

  • LOVE the new name and rebrand 🙂

  • I really like the name change! Congrats. It truly does make sense.

  • Love it!!

  • I kike the new look and the new name although I had to check twice to see where I was

  • Yay! I love it! I know you’ve talked about how you didn’t like the name of your blog, and this is perfect! Congrats on making the jump!

  • {looking|planning|going} to start my own blog {in the near

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